Misogynistic Advertising Walk of Shame: Aquafresh's Stupid Fecking Nurdle World

I took Small [aka my youngest child] to see Stockholm Syndrome: The Movie [aka Disney's Beauty and the Beast] the other day. It was pissing with rain. We have run out of soft plays, swimming pools and museums to visit with the several thousand other families struggling to entertain small children during school holidays when it hasn't stopped raining. In what feels like forever. So, I'm making excuses for taking her to see a Disney Princess film. She likes them and it gives me a chance to rant about them. I think my objections to Beauty and the Beast are the routine feminist critiques: violent, abusive man who "heals" through the loving, kindness of a beautiful, sweet woman. Even better, Belle can read. And, she turns down a proposal from the village violent abuser to marry the rich abusive prince. Cus, that's a good thing right, especially if you ignore the subtext of rape throughout most of the first half of the movie? #facepalm

As if it weren't bad enough sitting through the twaddle of Beauty and the Beast, I also had to sit through Aquafresh's oh so subtle attempts at marketing toothpaste to children via the pretence of being educational. It's a short "film" called Nurdle World. It was patronising and the actress hosting it was, frankly, appalling. Really, the whole thing was appalling. But, they surpassed the appalling shit with their reinforcing of some seriously stupid, offensive and damaging stereotypes. Turns out, girls talk too much and boys are cool because they solve problems and fly spaceships. But girls, they just talk too much and do nothing. Just like Disney Princesses who have to be rescued constantly from "real men", Nurdle World girls [and sisters in real life] just sit around yakking and missing out on all the fun.

Just how fucking stupid was the marketing team that came up with this patronising shit? We are so boycotting Aquafresh now.