Victoria Secret's annual Fashion Show is testimony to the mainstreaming of the pornification of women's bodies. It represents everything which is wrong in the Patriarchy rendering women not only into objects for men to wank over but commodifying their bodies with the woman given the honour of wearing a $2.5 million dollar diamond studded bra considered The Ultimate Woman. It isn't so much a fashion show as a live action soft porn show with titillating photos of the models leaked online prior to the broadcast. I won't link any here but the images are the same poses as found in Playboy or any other mainstream soft porn magazine. Victoria Secret's trades on an image of respectability despite the fact that it uses the same techniques as porn to entice men. They reinforce rape culture by parading women in their underwear for male audiences. They are not selling underwear to women but the image of fuckable women to men who then by the underwear for their partners who can not be expected to look like the models who routinely go on crash diets involving only liquids in the run-up to the show so they don't look "fat". It normalises the Patriarchal Fuckability Test on women who have no hope of passing it.
The women-hating and exploitation of Victoria Secret's has become so common place that I don't even notice them anymore but this year they added racism to their bow. One of the themes of the production this year was the calendar and November was represented by a white model wearing a fairly racist signifier of "Indian". The use of a Plains Indian Warbonnett as a signifier for all Native Americans, First Nations, Metis and Inuit people is racist because it is reductive. You can not reduce huge, disparate cultures down to one item which was worn by men who had earned the honour and pretend it isn't anything but culturally insensitive. The cultural appropriation of such item on the objectified body of a white woman is doubly insensitive.
It really isn't that hard to take ten minutes and think about cultural appropriation. It isn't that hard to think about the links of a nearly naked white woman dressed in cultural signifiers of 'Indians' when Native American women are 2.5 times more likely to be sexually assaulted than any other group of women in the US. The majority of the perpetrators of this sexual violence are non-Native men. Yet, the representation of white women dressed in outfits sexualising a construction of Native Americans derived from racist discourse in 'Cowboy and Indian' films has become a trope in our visual culture, one which has been repeated multiple time in the last couple of months. Lana Del Ray's latest video is possibly the most offensive of the recent insurgence in cultural appropriation; interestingly she seems to have received far less backlash than No Doubt or Victoria Secrets. Whilst I don't think No Doubt's apology is a proper apology what with the whole we have non-white friends trope being called up, they at least seem to understand that they have caused offence. Neither Del Ray nor Victoria Secret's appears to have understood at all. No Doubt pulled the video within days of the complaints arising. It seems unbelievably arrogant for Victoria Secrets not to take 10 minutes to rethink the outfit a week later.
And, FFS, using a cultural signifier for 'Indian' in the month of year where the major American holiday is a celebration of their genocide seems, I don't know, really fucking stupid.
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