Misogynistic Advertising Walk of Shame: Gillette Razors; with a side order of Domestic Violence.

I first came across the new Gillette Razor's campaign via Stavver's blog. I just clicked the link, thought WTF and then retweeted. Stavver's already said everything I would have so it seemed redundant to repeat it.  It's the usual vile heteronormative arsehattery which insists that women must pass the Patriarchal Fuckability Test at ALL times. I would have ignored it and continued in my refusal to shave my leg hair. This was until Leah Hardy pointed out that one of the images is of domestic violence. If you click on the mirror, question 4 is this image:

That first image blown up:

That is most definitely an image of a woman screaming whilst her partner's fist is clenched and he is grabbing her. 

The blog It's Just a Hobby suggest we all complain to Gillette here. I will also be complaining to the Advertising Standards Authority. This is an ad campaign that needs to be removed. Gillette needs to be apologise and then donate a very large sum of money to Women's Aid.

UPDATE: Apparently, if you can believe this, Gillette claims that the campaign wasn't meant to go live today [see here]. I'm sure they will be back soon with some piece of faux apology with will blame one employee for making the campaign go "live" without addressing the fact that more than one person will have been involved in this arsehattery from at least two companies: Gillette and the advertising company responsible for the campaign. Whether or not Gillette meant to go "live" is irrelevant at this point. What is relevant is that a large multi-national corporation has created a huge web-based advertising campaign which includes an image of domestic violence as punishment for not shaving one's legs. It doesn't matter how they run it from here, I won't be buying Gillette again. Erm, if I already weren't boycotting them for being the nincompoops responsible for the Proud Sponsor of Mums campaign. Oddly, I'm beginning to see a pattern here.