Hugh Hefner's 21 year old second son from his second marriage is apparently lining up to take over the company. When he finishes school. Obviously. This rather creepy article in the Independent, which is attempting to pass for news, would like everyone to know that Hef Jr definitely thinks Playboy is art and not pornography.
I'd like to believe the article's other claim that the Playboy is only a "marginal" brand now but, let's be honest, they aren't making their money from the magazine. Instead, they have been capitalising on ole' Hugh's penchant for sexual violence in reality TV programs like The Girls Next Door. The Playboy Club TV program may have been cancelled in its first season but the Playboy clubs are coming back [and are the focus of some brilliant feminist activism]. Sales of Playboy Magazine itself are falling but Playboy brand merchandising is everywhere. For reasons I genuinely don't get, parents are buying their children Playboy branded duvet covers and notebooks. Playboy merchandise is flaming everywhere and that's without getting into the "sexy" Playboy dress-up clothes.
Ranting about Playboy merchandising on children aside [and I judge parents who buy 6 year olds jeans with Playboy bunnies on their arse or t-shirts which say 'Future Porn Star'. It's not funny or clever. It's just creepy], Cooper Hefner's attempts to rewrite Playboy's past and label their magazines 'art' rather than porn demonstrates some serious cognitive dissonance. Or, nincompoopery. Probably both. Whatever it is, Cooper is just not the brightest of sparks when he's comparing nude art with Playboy centerfolds insofar as he misses the whole freaking debate. Because, there is feminist debate about this and there is recognition that much of the art we admire is of questionable value morally and ethically. Hell, there's a whole lot of recognition that some of the artists whose work we admire are nothing more than sexual predators. Pretending that Playboy is 'art' isn't participating in that debate. It's the intellectual equivalent of running about with Darth Vader helmet back to front on one's head.
As for Cooper's discussion on the Bunny Girls and "empowerment", well, it's nice he's giving us permission to decide for ourselves but, really, when is Cooper going to participate in an activity which "empowers" him? Because, I'd really like to hear someone use that word on an activity men are required to participate in to be considered valuable.
And, honestly, how do you even unpack the following twaddle:
"There are many domestic issues in the US that bother me, such as gay rights or fighting for the legalisation of marijuana. But as we go global we need to stand for more important issues internationally. Women's rights in the Middle East and internet censorship in China are two things we can stand for and have an influence in, especially when we're coming into these emerging markets like India and we're faced with the challenge of opening up Playboy clubs where the bunnies can't even wear bunny outfits. You have these countries which are in a very similar place sexually – especially when it comes to gender roles – where the US was when my dad first started.""Faced with the challenge" of opening in markets where women aren't allowed to wear Bunny outfits? I genuinely don't what to stay except that's a whole load of nincompoopery which is seriously missing the point, not to mention just a teensy bit of orientalist discourse. That's without mentioning the whole issue of women's rights currently being destroyed in the US with access to abortion being curtailed everywhere and gang-rapes like that in Steubenville being a whole lot more common than many would like to believe. Or, that internet censorship isn't only in China. Why is it important for women in other countries to have the right to dress in Bunny outfits when American women wearing Bunny outfits are slut-shamed? How is expanding the Playboy empire going to help women? What has the legalisation of marijuana got to do with large swathes of the planet not having basic human rights like access to clean water?
Being raised in the Playboy mansion [and the house next door where his mother lived] can't have been a healthy place for two young boys to grow up. I don't think its all that surprising that Cooper's brother Marston has a recent conviction for domestic violence. Whatever your opinion of porn, it isn't ever appropriate for children and the two boys would have been exposed during Playboy "parties", photo shoots and the filming of the Girls Next Door. These would not have been simply nude women. The Playboy empire is built on porn.
Christie Hefner, Cooper's older sister, ran the company until 2009 when she stepped down. She oversaw the expansion of the empire out of the magazine industry and she put an end to some of Hugh's more egregious behaviours, at least ones financially supported by the company. Cooper may not want to wear his father's pyjamas but neither he nor his brother Marsten come across as well-rounded men with a respect for women and women's sexuality. I don't agree with many of Christie Hefner's expansion policies, and I certainly find the show Girls Next Door deeply creepy, but I'm quite certain that Christie Hefner wanted to run a business. I'm not sure that's what Cooper or Marston are looking for.
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