Misogynistic Advertising Walk of Shame: Pepsi Max's End of the World Pro-Rape Bullshit

This is an old advertising campaign for Pepsi Max and one that I complained to the ASA about. Needless to say, the ASA didn't see the misogyny inherent in "tricking" a woman into a sexual relationship by "pretending" the world is about to be destroyed by a giant meteor. But, then, the ASA isn't exactly renown for understanding or spotting misogyny even when its handed to them on a platter.

I think Pepsi Max crossed the line with this ad. Simply put, it encourages rape culture wherein a woman's consent is nothing more than a game. With the rape of a woman's body as a prize. The fact that Pepsi Max used this as part of a viral campaign entitled "Tell Us Your Max Experience" just makes it worse. Women's bodies are only for male pleasure and men get to use a woman's body even after she has said "no". Because women aren't allowed to say "no".

So, thank you Pepsi Max for reminding women, once again, that bodily autonomy isn't a privilege women have. In a capitalist-Patriarchy, we are simply fucktoys. And, rape, just another marketing tool.