Misogynistic Walk of Shame: Hooters. And, Not Just for the Name.

This is the bit where I admit to reading Jezebel; a magazine which claims to be feminist whilst writing some of the most misogynistic, anti-woman twaddle I've had the misfortune to read. If you don't believe me, look at their posts on breastfeeding or any post on celebrities. In between the gobsmackingly sexist posts about women, Jezebel manages to produce some utterly brilliant rants about body image, patriarchal fuckability, and stupid arsewipe advertisers. So, I have to give them props for their rant on this piece of misogynistic arsehattery: 

The entire ad is about how fat, ugly and utterly unfuckable most women are; cause that isn't offensive or misogynistic at all. Apparently, the only subhumans with vaginas who are even remotely fuckable are "girls". I do wish people would actually read Nabokov's Lolita and realise it's about the rape of a child and not some guide to fucking barely legal 18 year olds. [I'm also fairly creeped out by 40 year old men wanting to fuck 18 year olds. Just gross. Really, really gross].

Hooters remains the quintessential example of the normalisation of the objectification and pornographication of women's bodies. FFS, Hooters is classed as a "family restaurant" and not  a sex entertainment venue. You can have your child's birthday there. Granted, you have to be a pretty piss-poor parent with some serious common sense problems to think that a venue featuring half-naked women being objectified is a good place to go for chicken wings. But, lots of parents do this and, in doing so, help perpetuate rape culture. So, I'm going to be loud and proud about my judgy pants here: If you take your kid to Hooters, you really do need some basic critical thinking skills and parenting classes to boot.

I can't possibly improve on this rant in Jezebel: 

This commercial is just a stank bundle of cheap, hacky, antique jokes that prop up the patently damaging notion that women's societal value declines drastically with every cellulite dimple. Oh, thanks, guys. Thanks a lot. Now that I'm too embarrassed to go to the pool and exercise because some dickhead lifeguard and the voices in his head are going to be horking over my body, I guess I'll just cloak my shame in sweatpants and gorge on fried chicken all night! 

So, what they said and I'm adding Hooters to my Misogynistic Walk of Shame Boycott. [Not that I have ever eaten there. Obviously.]

Oh, and in case you are clinically stupid and wanted to pretend that that was a one-off example of extreme misogyny by Hooters, here's another ad charmingly entitled More than a Mouthful.