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Monday, 17 September 2012

Misogynistic Advertising Walk of Shame: Estee Lauder

Posted on 01:21 by Unknown

Sophie Barnes has already written an excellent critique of the unrelenting stupidity and just all around arrogance of this product in the New Statesman. Estee Lauder's new Advanced Night Repair comes with the tagline: "The revolutionary repair formulas millions of women can't live without." As Barnes says:
Turns out the one thing that women require as a basic need the world over is anti-aging cream. No, not clean running water or access to electricity. Not even the oxygen we breathe is as crucial or as life-sustaining as holding off those wrinkles, ladies. This isn't just that we'd quite like healthy, younger-looking skin - no, it's not that flippant. We NEED a youthful, bouncy complexion - our very lives depend on it. 
Who knew? Women could actually die from having wrinkles. I'm so glad Estee Lauder has brought this to my attention. Now, I know the secret to eternal life is some over-priced anti-aging cream. All those centuries alchemists spent looking for the Philosopher's stone trying to turn base metals into gold and live forever were wasted. All we need is some anti-aging cream because being old is, well, practically a crime. Next thing, women with wrinkles will be imprisoned for failing the Patriarchal Fuckability Test. 

So, I'm adding Estee Lauder to the boycott list for being offensive, stupid and totally lacking in an understanding of the real problems we face as humans.


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Posted in #rapeculture, #waronwomen, fashion-beauty complex, Harmful Cultural Practises, Misogynistic Advertising, Misogynistic Advertising Walk of Shame, Objectification of Women, Patriarchal Fuckability Test | No comments
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