A campaign for an App, of all the stupid shit possible, which includes the use of a date rape drug and ends with the a man sharpening a knife in a room full of unconscious [or already dead] tied up women really is scrapping the barrel of indecency. Jezebel has already called MyCheck on its misogyny; as has the Israeli Times but do we really need advertising campaigns to get to this point before they are pulled. Surely, someone in advertising somewhere gets that systemic VAW isn't funny or clever.
This is "edited version" of the video. The article in Jezebel contains a link to the original video in its entirety:
I'm sure someone will be along soon to inform me that I can just not purchase the App but that really isn't the point. I'd like the entire advertising industry to remove their collective brains from wherever they have stored them and just stop making this shit. Is that really too much to ask?
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