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Friday, 7 September 2012

Misogynistic Advertising Walk of Shame: Apparently, Rape is Funny via MyCheck

Posted on 11:17 by Unknown
I'd like to think this is a joke. That no one would be so utterly stupid as to think rape and murder are acceptable advertising campaigns but we all know that's precisely the kind of shit that gets advertising execs all hot and horny. After all, MAC only pulled the Ciudad Juarez limited edition make-up line after customers complained. Apparently, no one at MAC quite understood that naming make-up after a Mexican border town imploding due to drug violence and the systemic mass murder of women might be considered, well, in poor taste. Probably they all failed kindergarten or never saw Sesame Street. Even Oscar the Grouch could have worked out that naming make up after systemic VAW was just a little bit rude.

A campaign for an App, of all the stupid shit possible, which includes the use of a date rape drug and ends with the a man sharpening a knife in a room full of unconscious [or already dead] tied up women really is scrapping the barrel of indecency. Jezebel has already called MyCheck on its misogyny; as has the Israeli Times but do we really need advertising campaigns to get to this point before they are pulled. Surely, someone in advertising somewhere gets that systemic VAW isn't funny or clever. 

This is "edited version" of the video. The article in Jezebel contains a link to the original video in its entirety: 




I'm sure someone will be along soon to inform me that I can just not purchase the App but that really isn't the point. I'd like the entire advertising industry to remove their collective brains from wherever they have stored them and just stop making this shit. Is that really too much to ask?




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Posted in #rapeculture, #waronwomen, feminism, Gendercide, Misogynistic Advertising Walk of Shame, Patriarchy, Rape Culture, sex entertainment industry, Sexual Violence, Violence against Women, War on Women | No comments
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