Clarks: Shoes for Girls that you can't play in.

Just in case you were totally confused about what shoes are for, Clarks has come up with the snazziest, non-confusing name ever: No Playing BL. That way, girls know from being very little that the only thing shoes are for is for looking cute. Little girls aren't supposed to climb trees or play football or play hopscotch or jump rope or What Time is it Mr Wolf in the school playground. Girls have to sit quietly and read Grazia so they know how to pass the Patriarchal Fuckability Test before their 14th birthday. 

Then, they won't find the whole not-being-able-to-walk-in-5-inch- heels weird when they get to be teenagers. Who cares that these shoes do exactly the same damage as the banned practise of footbinding in China. Girls are just ornaments to be admired. It doesn't matter if they don't get to play. Their worth is limited only to their fuckablity as teenagers. We can't have them thinking they are worth anything more than that. They might get ideas and opinions. They could learn their favourite activity is Smash the Patriarchy. 

Do feel free to contact Clarks here to explain why you won't be buying these shoes for your daughter.